The overhead of content

Hi. Yes, it’s me. I seem to go to ground more often than not, and let’s face it, with regular updates on my personal facebook profile, and a community page, twitter feed, yammer updates, sharepoint team sites and managing content on a large website, plus all the microsites, sometimes the LAST thing I want toContinue reading “The overhead of content”

Another dirty word for Social

SMO (Social media optimisation) For me SMO is a dirty word, it seemingly replaces doing the hard work in developing a great Content strategy. Most advice around SMO is as follows: Identify and target your audience Look at content distribution methods Optimise content for SEO (which should be happening anyway) Optimise linking (inbound, outbound) CreateContinue reading “Another dirty word for Social”

Getting “Social” off the ground

Lately I’ve been working with a fantastic team of professionals, navigating the wonderful maze of Social Media and the hurdle in getting “Social off the ground” in a big company.  It’s been an exciting, awe-inspiring, sometimes heart breaking, but always eye opening experience. I’m in the middle of the journey and so I thought I’dContinue reading “Getting “Social” off the ground”

Social media monitoring tools: A snapshot comparison

As you know, we’re in social media mania right now, so it seems an opportune time to review tools- with the limited fuzzy knowledge I have! There are so many reporting tools/companies out there, so it’s hard to narrow it down. I’ve looked at the following tools for these reasons: 1.    Reporting interface– is itContinue reading “Social media monitoring tools: A snapshot comparison”

The little things: iPad and other catastrophes

I, like most likely everyone else on the planet would have heard of the all encompassing obsession that is now the iPad. I remember it akin to my iPhone daze. I was starry-eyed and jittery with excitement the day it arrived, I think if I remember rightly I didn’t sleep the first night I gotContinue reading “The little things: iPad and other catastrophes”

Christmas; the wind up to a wind down

This year really has been one of monumental ups and downs. Everyone I bump into riding the lift up to the 30th floor has the shell-shocked, glazed over eyes of a survivor. I’ve been reading with fascination Time magazine article “Decade from hell” with a fine twinge of regret, and awe. I think to lookContinue reading “Christmas; the wind up to a wind down”

Relevance; that old chestnut.

An amazing thing has happened to me over the last month, I’ve become re-inspired by content, but more specifically, search and content. I should preface this with the fact that I have always had a love-hate relationship with Search, SEO, SEM. I have in the past worked with unethical marketeers who will pad a websiteContinue reading “Relevance; that old chestnut.”

Social Networking means active management

A year has passed, and so this becomes one of a plethora of dormant blogs. It’s made me think- especially in this new Web 2.0 world, how much of our social networking will become stagnant, irrelevant, useless? Working for a large corporate company, the new buzzword (for at least the last 18 months) has beenContinue reading “Social Networking means active management”