12 things to consider about social media for your business

This time of year tends to bring the best kind of introspection and the perfect opportunity to prioritise your social activities for the new year. To get the ball rolling I’ve prepared a few questions you can use to kick off your planning : Why are you getting involved in social? What core business objectivesContinue reading “12 things to consider about social media for your business”

Shred the labels, let’s get human

I’m going to go out on a limb. I really want to move away from the label “social media” and reshape the focus to be about the great content and stories that connect us all. The reason I do this is simple, social media is the platform, or the tools to create, distribute, share, interact,Continue reading “Shred the labels, let’s get human”

Content strategy (a.k.a alchemy)

Each piece of online content created, with or without intention, is a social object.  Online content is no longer static “words and pictures on a page”. What it has become quite rapidly,  is an exponential factor for potential and risk. As Web Content Managers our role is to mitigate the risk by creating processes for;Continue reading “Content strategy (a.k.a alchemy)”

A guide to avoid burning social media bucks in 2011

Over the last few days I’ve been reading keenly from blogs suggesting where you should invest your social media budget to get the best rewards in 2011. I read this little piece from Kenan Erden in social media today, which was really surprising. It was all platform and marketing focused, with no real emphasis onContinue reading “A guide to avoid burning social media bucks in 2011”