Shred the labels, let’s get human

I’m going to go out on a limb. I really want to move away from the label “social media” and reshape the focus to be about the great content and stories that connect us all. The reason I do this is simple, social media is the platform, or the tools to create, distribute, share, interact,Continue reading “Shred the labels, let’s get human”

Content strategy (a.k.a alchemy)

Each piece of online content created, with or without intention, is a social object.  Online content is no longer static “words and pictures on a page”. What it has become quite rapidly,  is an exponential factor for potential and risk. As Web Content Managers our role is to mitigate the risk by creating processes for;Continue reading “Content strategy (a.k.a alchemy)”

Getting “Social” off the ground

Lately I’ve been working with a fantastic team of professionals, navigating the wonderful maze of Social Media and the hurdle in getting “Social off the ground” in a big company.  It’s been an exciting, awe-inspiring, sometimes heart breaking, but always eye opening experience. I’m in the middle of the journey and so I thought I’dContinue reading “Getting “Social” off the ground”