12 things to consider about social media for your business

This time of year tends to bring the best kind of introspection and the perfect opportunity to prioritise your social activities for the new year. To get the ball rolling I’ve prepared a few questions you can use to kick off your planning : Why are you getting involved in social? What core business objectivesContinue reading “12 things to consider about social media for your business”

Content strategy (a.k.a alchemy)

Each piece of online content created, with or without intention, is a social object.  Online content is no longer static “words and pictures on a page”. What it has become quite rapidly,  is an exponential factor for potential and risk. As Web Content Managers our role is to mitigate the risk by creating processes for;Continue reading “Content strategy (a.k.a alchemy)”

The world according to users

“How do we make sure that our users know that they are in logged into our intranet, when with one click they could be in an another environment, or a kiosk”. It’s a great question for a few reasons: User centric questions are good, it shows we are thinking about them! It highlights how interchangeableContinue reading “The world according to users”

The overhead of content

Hi. Yes, it’s me. I seem to go to ground more often than not, and let’s face it, with regular updates on my personal facebook profile, and a community page, twitter feed, yammer updates, sharepoint team sites and managing content on a large website, plus all the microsites, sometimes the LAST thing I want toContinue reading “The overhead of content”